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Decision Points...
It's about perspective...helpful insights and interesting ideas on market and legal research written especially for you to help make your job easier, answer your research questions and connect you to data that drives successful decision-making!
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How a Brand Consultant Can Transform Your Business and Boost Your Brand Strategy
Every business, whether a startup or an established company, faces the challenge of staying relevant and engaging in an increasingly...
SEO Analytics
Mar 266 min read
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Benefits of Market Research Consulting for Business Success
In an ever-evolving marketplace, businesses need to stay agile, informed, and ahead of their competitors. The key to achieving this is...
SEO Analytics
Mar 264 min read
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How a Marketing Strategy Consultant Drives Business Growth
In today's highly competitive business environment, staying ahead of the curve requires more than just great products or services. It...
SEO Analytics
Mar 264 min read
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Signs Your Business Needs a Brand Consultant: What to Look For
As your business grows and evolves, it’s important to ensure that your brand is aligned with your goals and resonates with your target...
SEO Analytics
Mar 255 min read
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How a Marketing Strategy Consultant Drives Business Growth
A marketing strategy consultant is someone who helps businesses change and grow in a sustainable way. Companies like Decision Point...
SEO Analytics
Jan 246 min read
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Why Choose a Market Research Company for Brand Strategy?
The Value of Expertise in Market Research Market research consulting requires a combination of analytical skills and industry knowledge....
SEO Analytics
Jan 247 min read
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How Market Research Drives Smarter Business Decisions
Introduction Market research is essential for making smart business decisions in today's competitive world. It involves systematically...
SEO Analytics
Dec 30, 20249 min read
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The Future of Market Research: Trends to Watch in 2024
Introduction Market research is on the brink of a major transformation in 2024. Traditional methods of gathering consumer insights are...
SEO Analytics
Dec 30, 202412 min read
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6 Types of Research You Must Master for Success
Introduction Mastering research is essential for success in any field. Understanding the various types of research equips you with the...
DecisionPoint Consulting
Oct 14, 202411 min read
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Experimental Research: The Ultimate Guide for Business Growth
Introduction What is Experimental Research & How is it Significant for Your Business? Experimental research is a scientific method of...
DecisionPoint Consulting
Oct 14, 20249 min read
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What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research  method involving a small, diverse group of participants who engage in guided...
DecisionPoint Consulting
Sep 11, 20249 min read
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Correlational Research: The Key to Unlocking Business Insights
Introduction Correlational research is a non-experimental method  focused on identifying and understanding the relationships between...
DecisionPoint Consulting
Sep 11, 20249 min read
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What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research method used in market research to gather insights from a small group of...
DecisionPoint Consulting
Aug 20, 20247 min read
64 views
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What is a Consumer Research Panel and How Can It Help Your Business?
Introduction A consumer research panel  is a group of individuals selected to provide opinions, insights, and feedback on products or...
DecisionPoint Consulting
Aug 16, 202410 min read
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Unlocking the Power of Market Research: Strategies and Examples
Introduction Market research is a systematic process of gathering, analyzing, and interpreting data about the market, industry, and...
DecisionPoint Consulting
Jul 13, 202410 min read
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Consumer Panel Research: The Key to Understanding Your Audience's Needs
Introduction Understanding the needs and preferences of your target audience is crucial for business success. Consumer panel research...
DecisionPoint Consulting
Jul 13, 20247 min read
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Effective Panel Management: Maximizing Your Market Research Panel
Introduction Panel management in market research involves organizing and overseeing participants who provide valuable insights through...
SEO Analytics
Jun 6, 20247 min read
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7 Surprising Facts About the Marketing Research Process
Introduction Marketing research is a critical component in the realm of business. It involves gathering, recording, and analyzing data...
SEO Analytics
Jun 6, 202411 min read
194 views
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Understanding the Market Research Process: A Comprehensive Guide with Real-World Examples
Introduction In today’s fiercely competitive business landscape, the need to stay ahead of market trends, understand consumer behavior,...
SEO Analytics
May 7, 20246 min read
15 views
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Understanding the Core Differences Between Qualitative and Quantitative Market Research
Market research is a cornerstone of business strategy that can shape the future of a company. By understanding the difference between...
SEO Analytics
May 7, 20243 min read
21 views
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