At DecisionPoint Consulting, we specialize in finding the solutions that allow our clients to improve their marketing strategy and deliver on their business goals. We help them by developing a market research survey or other forms of qualitative and quantitative marketing research. We help you improve marketing through understanding your customer.
Decisionpoint Consulting Marketing Research
We approach each opportunity creatively, drawing upon our expertise in marketing, behavioral research tools and methods, and state-of-the-art research technology, as well as our experience across industries to craft effective solutions.
By overlaying traditional and new-technology opportunities (apps, GPS and social media) with qualitative and quantitative decision making processes we reveal the relevant insights worth investigating further. Then we expose these unique, new ideas to your key audiences so you gain the intellectual advantages that transforms the way your customers connect with your brand.
How We Do What We Do
ONLINE FOCUS GROUP PLATFORM
We recruit using Facebook, Twitter, Linkedln and many other proprietary methods. We analyze your demographic and choose the strategic message we need to deliver to obtain a call from your respondent that will allow us to screen them for participation.
We program almost every screener onto a URL to find you a base of respondents to choose from.
What we don’t do is use a cookie cutter approach to your problem, every recruit requires a different strategy and uses different tactics. Whether that is utilizing social media; Email, Tweets or LinkedIn or some of our other proprietary techniques, we will obtain the voice of your customer anywhere in the country.