At DecisionPoint Marketing & Research we specialize in scientifically linking the voice of the juror to your case. Maybe it’s not just whether you win or lose the case, maybe it’s about achieving maximum potential from every case.
We approach each opportunity creatively, drawing upon our expertise in marketing, behavioral research tools and methods, and state-of-the-art research technology, as well as our experience across industries to craft effective solutions.
Great legal cases are built on a foundation of knowledge.
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination
To make great decisions you need insight about your jurors. Insight that you can use to improve your message, maximize your awards and win your case.
DecisionPoint delivers the insight to help our clients make great decisions.
Decision Point knows how that Actionable Insight comes from understanding.
Understanding the steps your jurors use to render their verdict and award damages.
Understanding the criteria they use to evaluate their options.
Understanding the sources of information that your juror’s use to make decisions.
Understanding the prejudice and mindset of the jurors before they even hear the case.
Decision Point collects, analyzes and presents understanding, not just binders on a shelf.
Mock Jury Trials
Mapping the Process:
-Recruit 24 jurors that represent the demography of the jurisdiction that will be represented in court.
-Profile jurors (with pictures) for report. Initiate survey to establish prejudices and further screen for conflicting relationships that may arise in voir dire process.
-Opening arguments on both sides of case
Present evidence on both sides of the case
Closing arguments on both sides of the case
Read juror instructions
-Initiate individual juror follow up survey (pre-deliberations) to establish ruling and damages. This data is used to establish best and worst juror. Help each group deliberate the evidence and establish group concensus. Typically three tie-breaking verdicts are established.
-Present a report that summarizes the best and worst juror for this case, a summary of the findings based on tabulated surveys and a qualitative assessment of each group’s jury deliberation.
Legal Focus Groups
If the case is large enough we encourage you to test the case with a minimum of 36 jurors, if the case is civil, we will break into three groups of eight, if the case is criminal, break into three groups of twelve to deliberate. All jurors will be asked to assign damages and rule on the case before they have an opportunity to deliberate with other jurors.
This allows us to determine who would be the best and the worst juror for your case. We can accompany you to trial to assist with jury selection.
- We will select the venue.
- We will develop the screener.
- We will recruit the jurors.
- We will develop the questionnaires allow us to demographically and psychographically profile the jurors.
- Take pictures of the jurors.
- Provide Executive Summary and Recommendations “How to win your case”