DecisionPoint Marketing & Research, Inc. has evolved from a focus facility (fourteen years) into a full-service market research consulting service.

• Product Concept Testing
• Segmentation Studies
• Purchase & Usage Studies
• Brand Equity Studies
• Focus Group Moderation
• Brand Positioning
• Advertising Research
• Pricing Research

Whether it is concept testing, segmentation or brand studies we are able to accommodate your needs. We use facilities around the country to field your studies.

DecisionPoint, founded in 1994, has a team of skilled professionals that are able to work with you to understand your needs and create a methodological strategy that achieves your qualitative or quantitative goals. We are creative “out-of-the-box” thinkers not only will we achieve your project objectives but we will have fun working with you.